BRITAIN’S competition tribunal has approved a £3 billion ($4bn) lawsuit against Apple over its iCloud storage service, consumer group Which? said yesterday, clearing the way for tens of millions of consumers to join a collective action.
The Competition Appeal Tribunal granted earlier in June a collective proceedings order allowing Which? to represent Apple users, after rejecting an attempt by the US tech giant to block parts of the case.
Which? filed the claim in November 2024 and argues Apple abused a dominant position by ‘trapping’ users of iPhones and other devices into its iCloud storage service, limiting their ability to switch to rival cloud providers.
The consumer group says Apple did this by technically restricting how certain files can be stored, tying iCloud to iOS devices and using prompts and system design to steer users towards its own service, weakening competition and driving up prices.
“Which? wants to make clear that no company, no matter how powerful, can get away with abusing its position,” Which? CEO Anabel Hoult said in a statement.
Apple pointed to previous statements in which it said the claims were unfounded, that no customer was required to use its iCloud service, with alternatives available, and that it ‘strongly disagrees’ with the tribunal’s original decision and planned to appeal.
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