An interactive career guidance booth has been launched at City Centre Bahrain to help young Bahrainis and students align their educational choices with the needs of the local job market.
The initiative, introduced by the Labour Fund (Tamkeen) under its Skills Bahrain project, was inaugurated in the presence of Tamkeen chief executive officer Maha Mofeez and deputy chief executive officer of strategy and insights Alya Al Aali.
The physical booth acts as an extension of ‘Career World’ – Bahrain’s first specialised career guidance and counselling platform – aiming to make labour market data, counselling services, and sector insights easily accessible to students and parents in a high-traffic public location.
Visitors to the interactive space can explore various professions and economic sectors, learn about job-specific skill sets, and receive early career planning support.
The booth also offers dedicated on-site career counselling, with bookable appointments available both at the mall location and online through the initiative’s social media platforms.
“Through Skills Bahrain, we continue to translate labour market insights into practical tools that help students and young Bahrainis make informed decisions about their future,” said Ms Al Aali. “By bringing Career World closer to where students and families are, we are expanding access to valuable career guidance resources and helping more individuals understand the opportunities available to them.”
Ms Al Aali added that following strong engagement at Youth City 2030, expanding to City Centre Bahrain allows the platform to reach a significantly broader audience.
Developed in co-operation with the Education Ministry, the Higher Education Council, and powered by data from the Information and eGovernment Authority (iGA), Career World supports students, parents, and academic advisors by offering updated data on emerging employment trends.
Tamkeen highlighted that the initiative aligns with its 2026 strategic priorities, which focus on maximising economic impact, bridging skill gaps, and equipping national talent to thrive within the private sector.
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