Customers gathered at the Apple Store in Dubai Mall early this morning to queue for the newly launched iPhone 18 Pro and iPhone 18 Pro Max.
Early-morning crowds began forming around 7am, with some individuals arriving as early as 3am to secure their place in line.
Demand, particularly for the Pro Max model, was notable, especially among customers who had pre-ordered their devices.
Among the crowd was Mohammed Shaka, a Pakistani accountant residing in Dubai, who made headlines as the UAE's first buyer of the iPhone 18 Pro Max.
Shaka, who has a tradition of being first in line for Apple launches, purchased three Pro Max phones for his family.
The excitement of launch day was palpable, with many customers eagerly anticipating the switch from their older devices to Apple's latest technology.
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