Harmonised regional marketing, data-driven consumer insights, and cross-sector public-private integration are fundamental to driving the Arabian Gulf’s long-term tourism agenda and navigating global disruptions, leading industry figures asserted during the Gateway Gulf 2026 conference.Speaking on a panel exploring regional tourism and aviation connectivity, Bahrain Tourism and Exhibitions Authority (BTEA) chief executive officer Sara Buheji, Gulf Air chief executive officer Martin Gauss and Visa senior vice-president and group country manager for Saudi Arabia, Bahrain, and Oman Ali Bailoun emphasised that cross-border collaboration across the GCC presents a massive growth opportunity for international tourist arrivals .
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