New Delhi: Maruti Suzuki India will for the first time export a made-in-India car to Japan, the home of parent Suzuki Motor, in a move that could lead to India becoming a Suzuki export hub, an executive of the Indian business said.
Suzuki already derives about a third of group revenue from Maruti, which sells one in every two cars in India but is seeking to step up growth in more developed markets.
The Indian carmaker launched its premium hatchback Baleno yesterday and will begin exporting it to 100 countries including Japan and Europe from early 2016 as it works to establish itself alongside more upmarket global automakers.
If Maruti is able to win over customers with the quality and design of its made-in-India Baleno, it has the chance to become an export base for future models, Maruti’s managing director, Kenichi Ayukawa, said.
“Competition is very high in developed countries ... they have a lot of good products and under that condition we have to compete. If this product will be successful we have a chance to grow our strategy,” said Ayukawa.
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