Tadano, the largest Japan-based manufacturer of cranes, said lifting companies operating in the Europe, Middle East and Africa and Russia (EMEAR) region will experience a more streamlined sales approach that offers the full range of Tadano and Demag crane equipment from a single sales contact.
Beginning March 1, each crane equipment business manager within Tadano’s EMEAR territory began offering the full range of Tadano and Demag all terrain and crawler crane models to customers, increasing sales efficiency, expanding market coverage and showing one face to the customer.
As part of the company’s efforts to advance the “One Tadano” business strategy for the region, Thomas Schramm and Klaus Kröppel now lead sales efforts for both brands, separated by new sales regions.
Schramm is leading Tadano and Demag sales for the Benelux countries, Russia, Asia Pacific, Turkey and France, while Kröppel has responsibility for crane sales in DACH (Austria, Germany, and Switzerland) countries, the United Kingdom, Ireland, Spain, Portugal, Italy and the Nordics.
“As we continue with Demag integration, Tadano customers will experience a faster and more efficient sales approach for the full range of Tadano and Demag equipment,” remarked Kenichi Sawada, Chief Commercial Officer for Tadano.
“By working as one and leveraging synergies, we are stronger together in support of our customers’ success,” he added.
Business leaders reporting to Schramm and Kröppel in the individual markets also provide sales support for both Tadano and Demag brands.
Many of these leaders are the same individuals who have helped customers in these markets with crane equipment purchases for years.
Former business leader of the Demag DACH organization, Christian Kassner, will now lead the newly integrated Tadano and Demag Used Cranes equipment organization for EMEAR, said the statement from the company.
Along with sales, the new customer support organizational structure will follow the same “One Tadano” model, as all members now provide support for the Tadano and Demag machines.
The new support structure is led by Manfred Schlumberger, Customer Support Director. By redirecting customer support efforts from being brand-centric to company-centric, Tadano effectively uses synergies and best practices from both organizations.-TradeArabia News Service
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