Switzerland will be running an exhibition titled 'Reflections of Swiss innovation’, at Dubai Design Week, which runs from November 9 to 14 at Dubai Design District (d3).
This exhibition is curated by the Embassy of Switzerland in the UAE & Bahrain, in cooperation with partners Freitag, HyperAktiv, Pro Helvetia Cairo and the Swiss Pavilion at Expo 2020 Dubai.
The exhibition highlights Swiss know-how and excellence in cutting-edge and innovative design. The centrepiece of the exhibition is an interactive installation referring to the Swiss Pavilion at the upcoming World Expo and sheds the light on a selection of iconic Swiss design elements.
Manuel Salchli, Commissioner General of the Swiss Pavilion, said: "Our presence at Dubai Design Week is a great opportunity for visitors to immerse in a unique Swiss experience bringing together the best of Swiss creativity. We are looking forward to this event that will bring people closer to Switzerland through art."
Iconic Swiss brand and upcycling pioneer Freitag will make its debut in the Gulf region. Known for its functional, water-repellent and robust bags made from used truck tarpaulins, it will present the 'From Truck Till Bag' production process.
On a topical note, the 'Bring your own mask' (BYOM) project by Swiss design agency HyperAktiv gives young Swiss designers a platform to reconsider protective masks not only as an item that now accompanies our daily lives but also as a fashion statement.