BAHRAINI fashion designers Shaikha Noor bint Rashid Al Khalifa and Shaikha Haya bint Mohammed Al Khalifa have been listed on the Forbes Middle East’s fourth annual ranking of 30 Women Behind Middle Eastern Brands 2022 for the second consecutive year.
Despite this year’s list having only 30 ranks featured as opposed to the usual 40, the duo maintained their unique position as the only Bahraini brand featured out of hundreds of nominations for businesswomen in various categories, including accessories, baby care, beauty, fashion, footwear, jewellery, and perfumery across six countries in the Middle East and North Africa region.
The list was set up based on certain qualifications and criteria including the brand’s celebrity endorsements, social media following, geographic presence, years of experience, and media coverage. The cousins are behind Noon By Noor, a women’s wear designer label established in 2008.
In 2013, the fashion house became the first GCC-based fashion brand to be invited to New York Fashion Week where it showed for over a decade.
Their designs have been spotted on celebrities including Jenifer Lopez, Eva Longoria, Blake Lively, Bella Hadid, Anne Hathaway and Queen Rania of Jordan.
Noon By Noor made its London Fashion Week debut for the Spring 2022 Collection last September marking their return to fashion month after a year-long hiatus prompted by the pandemic.
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