Parliament has launched a major initiative to attract some of the biggest manufacturers of American pop culture collectibles, including producers of Barbie, Ninja Turtles, Power Rangers and more, in a strategic bid to diversify the kingdom’s industrial base and position itself as the regional hub for branded toy and merchandise production.
The campaign is being spearheaded by the Strategic Thinking Bloc, led by MP Ahmed Al Salloom, who also chairs the Parliament’s financial and economic affairs committee .