ASIAN YOUTH GAMES – The executive committee of the third Asian Youth Games has signed a sponsorship agreement with Benefit Company, securing its position as a bronze sponsor for the event, scheduled to be hosted by Bahrain from October 22 to 31 under the gracious patronage of His Majesty King Hamad bin Isa Al Khalifa.
The agreement was signed by the Games’ executive committee chairman Yusuf Duaij Muhoorfi and Benefit chief marketing and corporate communication officer Nezar Maroof.
Muhoorfi emphasised that this agreement with a leading national company like Benefit reflects a shared commitment to supporting the sports and youth movement in the kingdom.
He noted that the bronze sponsorship will play a vital role in providing the necessary support to ensure an exceptional edition of the Games.
“We are very pleased to welcome Benefit as a key partner in the bronze sponsorship category,” said Muhoorfi.
“The support of national institutions for the Asian Youth Games is a cornerstone for the success of this continental event and demonstrates a strong sense of national pride in supporting youth and sports.”
“We look forward to fruitful collaboration that serves the objectives of the Games in showcasing Bahrain’s organisational capabilities.”
Maroof expressed Benefit’s pride in this partnership, affirming that supporting the Asian Youth Games aligns with the company’s corporate social responsibility to contribute to the national vision of hosting major sporting events.
“Our bronze sponsorship of the third Asian Youth Games stems from our deep belief in the importance of supporting youth and sports as fundamental values for community development,” Maroof said.
“This event is not just a sports competition; it’s a platform for cultural exchange and enhancing Bahrain’s regional and global standing.
“We are committed to providing everything necessary to ensure the success of this event, which takes place under the gracious patronage of His Majesty the King.”
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