Jordan's tourism revenue jumped 7 per cent year on year over the first 11 months of 2025, reaching $7.2 billion, new figures showed, reports Arab News.
Preliminary data from the Central Bank of Jordan indicated that the Middle Eastern country’s tourism revenue rose by 12.6pc year on year in November, reaching $606.6 million, the Jordan News Agency, or Petra, reported.
This comes despite a modest decline from the record highs of 2023 caused by regional tensions, as Jordan’s tourism sector still exceeded its 2024 targets for visitor numbers and revenue under the Economic Modernisation Vision.
It also reflects the sector’s long-term strategy, which prioritises steady expansion, with EMV targets calling for annual growth of around 10pc in tourism receipts alongside sustained increases in visitor numbers.
The newly released Petra statement said: “The Central Bank attributed the growth to a 14.7pc rise in tourist arrivals.”
It added: “Revenue gains were led by visitors from Europe (36.1pc), Asia (34.3pc), the Americas (18.4pc), Arab countries (3.6pc), and other nationalities (33.4pc). Conversely, tourism revenue from Jordanian expatriates recorded a slight decrease of 0.8pc.”
The statement further showed that over the first 11 months of the year, expenditures on travel abroad increased by 5.5pc, totalling $1.887bn.
Spending on outbound tourism rose by 11.4pc in November, reaching $146.1m.
Tourism across the GCC contributed $247.1bn to the region’s economy in 2024, marking a nearly 32pc increase compared with 2019.