DARTS – LUKE Littler has secured what is being reported by British media as the largest sponsorship agreement in darts history, with Target Darts announcing a new long-term, multi-million-pound deal with the recently crowned double World Champion yesterday.
Target declined to confirm the figures involved but the UK’s Press Association reported the deal to be worth potentially around £20 million ($26.86m) over 10 years for the world number one.
The partnership extension comes hot on the heels of Littler’s second consecutive world title triumph last week, which netted him one million pounds in prize money – double what he earned for his maiden championship a year earlier.
Littler thrashed Dutchman Gian van Veen 7-1 to win his second PDC World Darts title at a raucous Alexandra Palace on Saturday.
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