French media group Canal+ on Wednesday said it had struck a multi-year partnership with Alphabet's Google Cloud to deploy generative artificial intelligence across its production operations and streaming platform.
With Netflix spending on AI-driven recommendation engines and Amazon embedding machine learning deep into Prime Video, CANAL+ is betting that Google's firepower can help it punch above its weight as it races toward a target of up to 100 million subscribers by 2030 after swallowing South Africa's MultiChoice.
- Canal+ will provide Google's video generative AI Veo 3 to production teams
- It says this will allow creators to pre-visualise scenes before shooting or recreate historical moments from a single archival photograph
- The tools will be made available to production companies working on films supported by Canal+
- Partnership includes intellectual property protections, with CANAL+ stating that its rights and asset ownership will be "deeply protected" within the secure technical environment provided by Google Cloud
- Canal+ will use Google's AI technology to index its entire content library and improve personalised recommendations on its Canal+ App
- Rollout will cover European and African markets where the App is available, with deployment set to begin in June 2026
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