Y K Almoayyed and Sons, the sole distributor of Nissan vehicles in Bahrain, has highlighted Nissan Motor’s newly announced long-term vision – ‘Mobility Intelligence for Everyday Life’ – which outlines the company’s customer-focused strategic direction.
The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.
As Nissan looks ahead, the plan remains on track in its final year of execution, delivering a more competitive cost base, improved capacity utilisation and strong new-product momentum that lays the foundation for sustainable growth.
Guided by its long-term vision, Nissan’s strategic direction is focused on building lasting competitive advantage through next-generation technologies, a streamlined product portfolio, a redefined global market approach and an industrial model organised around clearly defined vehicle families.
A key pillar of this strategy is the growing role of artificial intelligence in driving innovation. Nissan is leveraging AI to develop AI-Defined Vehicles (AIDV), which integrate Nissan AI Drive and Nissan AI Partner technologies to enhance mobility, safety and convenience, while optimising time spent in transit.
Building on its experience with advanced driver assistance systems, Nissan is integrating AI into vehicle control and safety systems, with a goal to deploy AI Drive technology across 90 per cent of its lineup over time.
The new Nissan Elgrand, scheduled for launch in summer 2026, will feature next-generation ProPILOT, with end-to-end autonomous driving capabilities expected by fiscal 2027.
Alongside autonomous driving advancements, Nissan AI Partner will deliver a more intuitive in-car experience, supporting everyday activities and enabling seamless interaction between driver and vehicle.
Electrification will underpin this next phase of mobility.
Nissan’s e-POWER hybrid technology continues to expand adoption by offering an electric-like driving experience without the need for external charging, serving as a bridge towards fully electric vehicles.
In addition to e-POWER, Nissan will broaden its electrified powertrain portfolio to meet diverse global needs. This includes a new hybrid electric system (HEV) for larger, frame-based vehicles, as well as plug-in hybrid and range-extender solutions developed through strategic partnerships.
Alongside the diversification of electrification technologies, Nissan is also streamlining its global product lineup, reducing the number of models from 56 to 45, allowing the company to exit underperforming models while reallocating resources towards high-growth segments.
At the same time, Nissan will expand powertrain options within each model line, increasing customer choice, boosting per-model volume and strengthening overall business performance.
As part of this approach, Nissan is structuring its models into four categories: Heartbeat, representing the brand’s identity, innovation and emotional appeal; Core, focused on high-volume models that deliver global scale; Growth targeting emerging opportunities and rising demand; and Partner, covering models developed through collaborations to expand market reach.
In the premium segment, INFINITI remains a key part of Nissan’s strategy and will be revitalised through new and refreshed models, starting with the all-new 2027 QX65 SUV, followed by additional hybrid SUVs and performance-oriented vehicles.
Nissan is also transforming its industrial model through a Product Family strategy, shifting from individual model optimisation to architecture-led development based on shared platforms, powertrains and software systems.
The company will focus development around three core product families, which are expected to account for more than 80pc of global volume. Nissan is also evolving its global strategy by redefining the roles of its three key markets: Japan, the United States and China, acting as both performance pillars and drivers of innovation, cost efficiency and industrial capability.
Japan will remain Nissan’s home market and a testing ground for advanced technologies and mobility services. The company plans to strengthen its core models while introducing a new compact car series from fiscal year 2028, targeting annual sales of 550,000 units by 2030.
The US will serve as a key growth foundation for Nissan, with a target of one million annual sales by 2030. The strategy focuses on leadership in large vehicles, supported by strong local manufacturing and high localisation. Key models include the next-generation Rogue Hybrid e-POWER and a new range of body-on-frame vehicles, including the return of Xterra with both V6 and hybrid powertrain options. EV investments will remain flexible and aligned with market demand, while INFINITI will support both brand strength and profitability.
China will play a dual role as a hub for development speed, cost efficiency and global exports. By expanding its new energy vehicle lineup, Nissan aims to grow domestic sales while establishing exports as a key pillar, targeting one million units annually by 2030. Models such as the N7 and Frontier Pro will be exported to regions including Latin America, Asean and the Middle East, supporting global growth.
Beyond these lead markets, regions such as Mexico and the Middle East continue to contribute significant value.
Other regions, including Europe, India and Africa, will also play an important role.
Customers in Bahrain are invited to experience Nissan’s latest innovations and explore its diverse vehicle lineup by visiting Nissan showroom in Sitra.
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