An AI-powered digital service for issuing commercial promotional campaign and discount licences has been launched by the Industry and Commerce Ministry.
The revamped Commercial Sector Marketing Campaign Licensing Service processes approvals automatically and instantly, cutting completion times down from three working days. Service steps have been halved from six to three, while required approvals have been reduced by 25 per cent.
The upgrade also features an enhanced user interface, streamlined procedures, and standardised service information across all channels to improve overall user experience.
Industry and Commerce Ministry Under-Secretary Eman Al Doseri highlighted that adopting innovative digital solutions supports business growth, lowers transaction costs, and enhances consumer protection standards.
She added that moving from traditional procedures to smart services reflects the Consumer Protection Directorate’s commitment to saving time and effort for the commercial sector, boosting economic competitiveness, and easing business operations.
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