Manama: The BPO and service industry in the Gulf is booming and with Silah Gulf at its forefront, the Bahrain service hub with its abundant talent pool and strategic location, is becoming a preferred solution for GCC near-shore services, chief executive Ricardo Langwieder-Goerner has said.
“In spite of new technologies and digital enhancements in our industry, the human touch and in particular the Arabic language is a key element for success.
“Offshoring Arabic and English voice services to North Africa and Asia may seem like a cheaper solution at first, but will not meet the GCC client’s expectations and ambition to differentiate via quality services,” Mr Langwieder-Goerner said in a keynote speech at the third Call Centre Middle East Week.
The event took place at Le Royal Meridien, Dubai. The conference was organised by IQPC Middle East.
The theme of the conference was “Transforming from inbound to outbound through AI, robotics, analytics, and omni-channel integration.”
The event featured a conference and exclusive interactive workshops with call centre experts from all around world, sharing their knowledge and expertise to transform contact centers in the Middle.
Mr Langwieder-Goerner took part in a panel highlighting the advantages of the Bahrain services industry together with Bahrain Economic Development Board executive director, ICT, John Kilmartin.
Silah’s chief technology officer Joanne Mcsheffrey highlighted Silah robotics and process automation solutions and CX management technologies.
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