A new study has revealed that children in Bahrain spent more than a third of their time during the summer watching videos on YouTube.
Kaspersky, the global cybersecurity and digital privacy company, analysed anonymised data such as search queries and the most popular Android applications as well as website categories, all voluntarily provided by Kaspersky Safe Kids users, to explore whether children’s interests had changed over the summer.
The Kaspersky Safe Kids research study discovered that 35.1 per cent of the children in Bahrain spent their summer time on YouTube, while 7.6pc were found on WhatsApp and 6pc enjoyed TikTok.
“The research shows that children do not change their preferences that frequently and continue to watch the same type of content, but the main characters change,” said Anna Larkina, web content analysis expert at Kaspersky.
Minecraft was the most popular game during the summer, while Brawl Start surpassed Roblox.
Another trend was music. Almost a fifth of all Internet searches on YouTube globally were devoted to artists and clips. The most popular track of this summer was Astronaut in the Ocean by Masked Wolf, while Ariana Grande and Lil Nas X became the most sought-after performers.
The Eurovision Song Contest also caught their attention with this year’s winners, the Italian band Måneskin, becoming one of the most popular teen bands around the world. Their song Beggin’ was also the most streamed.
“The numbers also show that music is of greater interest to modern children than sports,” added Ms Larkina. “Even such global events as Euro 2020 and the Tokyo Olympics could not capture their attention.”
The company encourages parents to be vigilant to what their youngsters are watching and spend more time communicating with their children about online safety measures.