Lexus has recently announced the four winning entries of its 11th Lexus Design Award, the international design competition aimed at discovering and refining the capabilities of up-and-coming creators.
The winners are Fog-X by Pavels Hedström, an expandable mobile habitat that catches fog and turns it into drinking water; Print Clay Humidifier by Jiaming Liu, 3D-printed non-electric humidifier made with recycled ceramic waste; Touch the Valley by Temporary Office, 3D contour puzzle that helps visually impaired people learn about the physical environment; and Zero Bag by Kyeongho Park & Yejin Heo, clothing package that dissolves in water and acts as a detergent that can remove any chemicals from the clothes.
The winners were selected from among 2,068 entries representing 63 countries by a three-judge panel featuring Paola Antonelli, Karim Rashid, and Simon Humphries, all of whom have achieved success in creative disciplines worldwide.
Better tomorrow
This year’s winning award entries continue with the tradition of addressing issues and trends of the times under the theme of “Design for a Better Tomorrow”. The four winning proposals aim at resolving social issues to help prepare for the decades ahead by creating a sustainable future and achieving happiness for all, and were selected based on the participants’ innovative projects that integrated their creative ideas with the Lexus brand's three core principles of “Anticipate”, “Innovate”, and “Captivate”.
Commenting on the outcome of this year’s award, judge Paola Antonelli said: “Having served as a judge since the first Lexus Design Award, I appreciate the generosity, talent, and energy of hundreds of young designers from around the world, and continue to note the design field’s evolution, as these designers take an increasingly visionary, yet realistic view that encompasses not only humanity, but also all the rest of nature.”
Congratulating the four winners, Kei Fujita, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, said: “We are excited to see that the Lexus Design Award, now in its eleventh year, is increasingly recognized amongst creatives from around the world. This year’s submissions have been exceptional in terms of ideas, with the four winners demonstrating unparalleled creativity, resourcefulness, and a great capacity for forward-thinking.”
Fujita added: “Breaking conventions and going beyond the boundaries of imagination are at the heart of Lexus’ approach to design, and the Lexus Design Award offers us all an opportunity to continue creating amazing experiences. I graciously thank all those who made the award’s 2023 edition such a success, as well as each of our customers whose support has never failed to inspire us on our journey through the years.”-- TradeArabia News Service