Mercedes-Benz marked a new era in the Middle East with the regional premiere of the all-new electric G 580 with electric intelligence technology (EI) and the new Mercedes-AMG G 63, writes Jayne Houghton.
The exclusive event, recently held at the Mercedes-Benz Brand Centre in Dubai Design District (D3), drew members of the media, VIPs and celebrities into an immersive experience showcasing the G-Class’s blend of innovation and luxury.
Guests were greeted by a comprehensive showcase of G-Class models from across the decades, each with its unique history.
A poignant testimonial video highlighting personal stories from G-Class owners underscored the model’s rich heritage and set the stage for the main event: the dramatic unveiling of the new models.
The reveal culminated with Mercedes-Benz Cars Middle East chief executive Michael Stroband personally driving the G 580 into the venue. The celebrations continued with an art exhibition, live music and dance performances, creating an electrifying atmosphere.
A two-day legacy exhibition complemented the premiere, tracing the complete history of the G-Class. Iconic models like the 6x6, 4x4², and Maybach G 650 Landaulet were on display, showcasing the G-Class’s evolution and unwavering commitment to off-road capability and luxury.
“The electrification of the G-Class is a significant milestone, ushering in a new era for this iconic vehicle. The legacy exhibition at this event connected our guests with the rich history and continuous evolution of the G-Class, showcasing models that have defined its storied legacy while celebrating the capabilities and advanced technology of the new models,” Mercedes-Benz AG Product Manager for the G-Class Toni Mäntele said.
A Mercedes-Benz spokesperson added that the regional premiere of the all-electric G 580 and the new Mercedes-AMG G 63 ‘not only introduced groundbreaking models to the Middle East, but also reaffirmed Mercedes-Benz’s commitment to innovation, sustainability, and the enduring legacy of the G-Class’.
“This event highlighted the G-Class’s continued ability to adapt and evolve, solidifying its position as a leader in the luxury SUV market,” the spokesperson added.
- For further information, visit www.mercedes-benz- mena.com/bahrain/en/
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