The new Volvo XC90 was unveiled in an exclusive event organised by Motorcity, the authorised distributor of the brand in Bahrain, yesterday.
The occasion marked the official introduction of Volvo’s flagship SUV to the local market, offering a unique blend of advanced safety, Scandinavian elegance and premium comfort for modern families.
The launch, which was hosted at the Altaj Ballroom at the Sheraton Hotel Bahrain, was attended by Ebrahim Khalil Kanoo chief executive Michael Brightmore, Volvo dealer principal Manaf Kassem and distinguished guests.
Motorcity Bahrain is part of the Ebrahim Khalil Kanoo Group.
“We are thrilled to bring the new Volvo XC90 to Bahrain,” said Mr Brightmore in his address.
“This launch is a reflection of our continuous efforts to provide our customers with world-class innovation and premium experiences that meet their evolving lifestyles.”
The new XC90 features a refreshed exterior with a redesigned front grille, sleeker Thor’s Hammer LED headlights, and sculpted lines that reflect strength and elegance. New wheel options and expanded exterior colours offer added personalisation.
Inside, the use of premium materials such as bio-attributed Nordico upholstery and Herringbone Weave textile accents elevate the sense of comfort and sustainability. A genuine crystal gear shift knob adds a touch of handcrafted luxury.
The cabin also introduces a larger 11.2-inch touchscreen with a more intuitive interface and built-in Google connectivity, allowing for real-time updates and seamless access to navigation, media, and apps. Acoustic enhancements and a refined suspension system further contribute to a smooth and quiet driving experience.
“The new XC90 is more than just a luxury SUV. It is a connected and comfortable space designed to meet the needs of families who value design, safety and performance,” said Mr Kassem.
With this launch, Motorcity reaffirms its dedication to introducing the latest in automotive innovation while offering a personalised and elevated customer journey in Bahrain.
For more information about the Volvo XC90 or any Volvo model, visit the Volvo Showroom at Motorcity Sitra, call 17500900, or visit volvocars.com.
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