ONE App, powered by Al Salam Bank, has been awarded two prestigious accolades across the Middle East at The Digital Banker’s Digital CX Awards 2026, one of the world’s leading global programmes dedicated to assessing customer experience excellence across the financial services industry, namely ‘Best LendTech for Digital CX-Personal Finance (Middle East)’ and ‘Outstanding Digital CX in Banking App/Platform’.
This recognition comes following a highly competitive assessment cycle that received over 1,600 submissions from more than 200 financial institutions worldwide, highlighting the scale and significance of this achievement.
ONE App continues to set new benchmarks in digital financial services through its fully integrated, mobile-first ecosystem. The platform delivers seamless user experience by combining instant financing, AI-driven financial insights, open banking capabilities, and digital investment solutions within a single intuitive application.
According to the official evaluation, ONE App has distinguished itself by offering a fully paperless lending journey with real-time approvals and disbursements completed in under five minutes, alongside advanced personalisation and inclusive financial features tailored to diverse user needs.
ONE App general manager Haitham Al Haddad said: “Winning these awards reflects our continued commitment to redefining digital financial experiences. ONE App represents a significant milestone in our journey to deliver fast, intuitive, and customer-centric financial solutions that are aligned with evolving user expectations. We remain focused on leveraging advanced technologies to enhance accessibility, drive financial inclusion, and deliver meaningful value through innovative, Sharia-compliant offerings.”
The platform has demonstrated strong market impact, processing over 200,000 digital financing applications while achieving significant operational efficiencies, including a reduction in processing costs by up to 90 per cent, reflecting both scalability and performance.
As digital transformation continues to reshape the financial landscape, ONE App remains at the forefront of innovation, continuously enhancing its capabilities to deliver a smarter, more inclusive, and seamless digital banking experience.
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