MPs are calling for a clampdown on aggressive sales tactics in shopping malls across Bahrain following complaints from frustrated shoppers who say they are being persistently pursued by pushy perfume and fragrance promoters.
Parliament’s foreign affairs, defence and national security committee chairman MP Dr Hassan Bukhammas said the issue had escalated into a widespread nuisance that could no longer be ignored.
He revealed that the committee was preparing to hold meetings with officials from the Interior Ministry, Labour Ministry and Industry and Commerce Ministry to discuss introducing clear regulations and codes of conduct for salespersons operating inside malls and shopping centres.
“We are not against trade or commercial activity, but there must be respect for the privacy and comfort of visitors,” Dr Bukhammas told the GDN.
“Families and shoppers should not feel harassed while walking through malls.
“We are hearing complaints from citizens about the behaviour of some salespersons which, they believe, is crossing acceptable limits – especially when visitors are followed repeatedly or pressured into trying products they clearly do not want.”
Dr Bukhammas said the objective was to strike a balance between supporting businesses and protecting consumers from what many now describe as ‘shopping harassment’.
“People go to malls to relax, shop and spend time with their families. Instead, some are being chased by promoters insisting they buy perfumes or cosmetics,” he said.
“We want proper standards in place so that commercial activity remains civilised and respectful.”
The issue has triggered widespread debate on social media in recent weeks, with many residents sharing accounts of uncomfortable encounters involving persistent sales staff stationed outside shops and kiosks.
Popular Bahraini actor Ahmed Sharif has added fresh momentum to the conversation after posting a comedy skit highlighting the challenge faced by mall visitors trying to navigate past overly enthusiastic perfume sellers.
The video, which blends humour with social observation, quickly struck a chord online, with many viewers praising its accuracy in reflecting everyday shopping experiences. More than 2,000 people had commented on the post by last night.
While some followers on the actor’s page sympathised with the salespeople, noting that many are under pressure from employers to meet strict sales targets, others expressed frustration at what they described as intrusive tactics.
Dr Al Dhaen
Committee member and Strategic Thinking Bloc member MP Dr Mariam Al Dhaen said the concerns raised by the public were legitimate and deserved serious attention.
“There is a difference between professional marketing and behaviour that makes people uncomfortable,” Dr Al Dhaen said.
“Consumers should never feel intimidated or cornered while shopping. Some individuals, particularly women, the elderly and families with children, may find these situations stressful.”
She stressed that Bahrain’s malls represented the country’s image to tourists and visitors and should maintain a welcoming atmosphere.
“We want shopping destinations in Bahrain to remain attractive, organised and family-friendly,” she said.
Dr Al Dhaen added that any future guidelines should also protect workers by clearly defining acceptable sales practices and preventing unrealistic pressure from employers.
MPs are expected to explore measures such as designated promotion zones, restrictions on physically approaching customers and penalties for repeated violations to tackle the issue. For many weary shoppers, the move cannot come soon enough.
mohammed@gdnmedia.bh
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