City Centre Bahrain, the kingdom’s premier shopping, entertainment and lifestyle, is inviting the local community to share and voice what they want their future experiences at the mall to look like.
‘The Big Vote’ is part of a regional Majid Al Futtaim City Centre campaign in the UAE, Egypt and Bahrain, which aims to encourage the community to get involved in sharing their thoughts, aspirations and ideas through a voting platform, either in-person or online at citycentrebigvote.com.
“At City Centre Bahrain, we value feedback and ideas from our mall visitors, tenants and partners and we want to create the most memorable experience for them,” mall director Duaij Al Rumaihi said.
“The Big Vote is an important part of that process because we’re handing over the decision-making power of our malls’ evolution to our customers.”
The voting campaign has been launched through an in-mall activation at the mall’s location in Seef, which sees a boardroom table occupy space near Debenhams, at the mall’s gate one.
Customers are being invited to ‘take a seat at the table’ and share their opinions and ideas on their perfect mall spaces.
The results will enable Majid Al Futtaim to curate a next-generation, hyper-personalised and hyper-connected City Centre Bahrain mall that will create more meaningful individual moments and connections while fostering a deeper sense of belonging.
“This is a first step that will shed light on the way forward, guide us to develop new initiatives and incorporate new ways of thinking in our future mall plans,” Mr Al Rumaihi added.
“By offering community members a seat at the table, we are encouraging customers to speak up and shape the mall that they aspire to be connected to.”
Celebrating localised connections and promoting a community-centric approach, ‘The Big Vote’ boardroom table will also be hosting direct conversations with core groups of Bahrain’s community including parents, youth and business owners.
For more information on how to vote, visit City Centre Bahrain or vote at citycentrebigvote.com.
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