THE all-new Mazda CX-90 was unveiled by International Motor Trading Agency (IMTA) at a glittering ceremony at the Mazda showroom in Tubli yesterday.
IMTA is a subsidiary under the K E Kanoo Group and the exclusive Mazda car dealer in Bahrain.
Mazda CX-90, the sophisticated SUV, promises heightened driving pleasure while prioritising safety and environmental standards.
Marking its spot in Mazda’s large product group, the CX-90 exudes vitality and elegance, embodying Mazda’s design ethos, “Soul of Motion”, showcasing a visually captivating, streamlined exterior, embracing the mantra “less is more” to create dynamic yet grand proportions.
Inside, Japanese aesthetics reign, integrating natural materials and light dynamics, crafting an orderly and refined space.
Under its bonnet lies Mazda’s most potent engine yet – a turbocharged 3.3-litre inline six-cylinder petrol engine, enhanced by a 48-volt mild hybrid system, delivering a staggering 345 PS horsepower and 369 lb-ft/500 NM torque with premium fuel. Its rear-based AWD architecture blends evolutionary environmental performance with driver-focused intentions.
The CX-90’s driver personalisation system, employing a camera to detect the driver’s eye position, automatically configures the seat, steering wheel, active driving display, and door mirrors, ensuring a comfortable driving experience. Recognising up to six drivers’ faces, it restores individual preferences from a vast database of over 250 settings.
Crafted for families, the CX-90 seamlessly merges high-performance aesthetics with refinement, offering a third row with air conditioning vents, ample head and shoulder room, and a spacious interior catering to various lifestyles. Its large panoramic sunroof bathes the cabin in light, enhancing the sense of space for all occupants.
Collaborating with Bose®, the CX-90 boasts a 12-speaker audio system delivering crystal-clear sound, while its safety-focused design incorporates high-tensile steel to protect occupants. Advanced safety features like the advanced driver distraction warning system and pedestrian injury-mitigation engine hood configuration ensure a secure ride.
The hands-free power-lift tailgate provides convenience, allowing access with a simple foot motion when hands are full. Sporting 21-inch diamond-cut aluminium wheels and Mazda-approved tyres, the CX-90 presents a bold and commanding presence.
“The CX-90, designed with the driver in mind, comfortably accommodates up to eight passengers, boasting ample cabin space, safety features, and numerous amenities, making it highly desirable,” said IMTA president Suzan Salman Kanoo.
“This cutting-edge Mazda product has garnered acclaim in major markets and is now ready to embrace Bahrain,” added vice-president K N Singh. “The IMTA team stands ready to assist customers with enquiries about this newly launched vehicle.”
The CX-90 is available for test drives and bookings at Mazda showrooms in Arad, Sitra, and Tubli.
For further information, contact Mazda head office at 17875777 or visit mazda. kekanoo.com.