The iconic Layali Al Zallaq Ramadan Tent at Sofitel Bahrain Zallaq Thalassa Sea and Spa is celebrating a remarkable Ramadan season, made even more memorable through a new three-year strategic partnership with Al Haddad Motors, the exclusive distributor of Mercedes-Benz in Bahrain.
This collaboration was officially marked during a signing ceremony attended by Sofitel Bahrain general manager Mehdi Hanayen and Al Haddad Motors sales manager David Lord, reinforcing the shared values of luxury, excellence and community engagement.
As the main sponsor of the Ramadan tent, Al Haddad Motors is playing a central role in elevating the guest experience throughout the season. From the moment guests arrive, they are greeted by an eye-catching display of Mercedes-Benz luxury vehicles, proudly presented by Al Haddad Motors at the tent entrance.
On display are some of the most iconic and high-performance models, including the G 63, AMG A 35 4MATIC Hatchback, AMG SL 55 4MATIC+, AMG G 63 4x4², and a range of cutting-edge electric vehicles; demonstrating the marque’s innovation, style and engineering excellence.
The Layali Al Zallaq Ramadan Tent offers a refined culinary journey in a luxurious setting, featuring themed spaces and entertainment designed to reflect the spirit of the holy month.
With Ladies Nights every Sunday and Monday during Ghabga, along with vibrant live stations and a diverse lineup of performances, the tent has become a top destination for Ramadan gatherings.
This season, guests can also learn about an exciting Ramadan campaign from Al Haddad Motors: Buy a Mercedes-Benz this Ramadan and enter for a chance to win a fully paid escape to Al Ula, Saudi Arabia. Two lucky winners will enjoy an all-expense-paid trip for two.
“Al Haddad Motors’ sponsorship enhances every element of the event, from branding and atmosphere to the overall guest experience. This partnership reflects the company’s ongoing commitment to supporting cultural and community-centered initiatives in Bahrain,” said a joint company spokesperson.
“We are excited to partner with Al Haddad Motors for the next three years, as their commitment to excellence mirrors our values at Sofitel Bahrain,” said Mr Hanayen. “With this partnership, we aim to provide our guests with an unforgettable Ramadan experience.”
“We are proud to be part of this prestigious event,” added Mr Lord. “Our collaboration with Sofitel Bahrain allows us to connect with the community in a meaningful way during this special time of year, while showcasing the elegance and innovation of the Mercedes-Benz brand.”
As the Ramadan season continues, the Layali Al Zallaq Ramadan Tent, powered by Al Haddad Motors’ premium support, remains a premier destination for those seeking an elevated celebration of togetherness, tradition and luxury,” said a hotel representative.
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