A new initiative has been launched by BBK to place young customers and potential users at the heart of its strategic thinking and long-term vision.
The Youth Advisory Council (YAC) brings together a carefully selected group of talented individuals, from both within and outside the bank, operating as an advisory body under the BBK Spark (Innovation Management Office).
The council represents a distinctive and forward-looking structure designed to embed diverse, real-world insights directly into BBK’s strategic ecosystem, and is intended to serve as a vital bridge between youth and the bank’s executive management.
BBK Group Chief Strategy and Transformation Officer Mohamed Alaali underscored that the establishment of the YAC reinforces the bank’s belief in the central role of new inspiration in achieving sustainable development.
Mr Alaali
“We have strong confidence in the ability of youth to contribute high quality ideas and to play a meaningful role in enhancing the bank’s services and products,” he said.
“Our commitment to listening to youth perspectives stems from a strategic approach that blends the value of experience and the energy of young minds.
“Through this balance, we aim to help shape a financial future that is resilient, sustainable and aligned with global developments in corporate growth and social responsibility.”
Ms Deabil
BBK strategy and innovation head Ms Eman Deabil highlighted that youngsters represent a vital source of fresh thinking and practical insight that can help shape the future of modern banking.
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