Trump’s approval rating among rural Americans dropped in June to a new low of 50 per cent, according to the Reuters/Ipsos poll. That compares with 60pc approval in February 2025 shortly after Trump took office.
Rural disapproval of Trump’s performance meanwhile rose to 48pc from 34pc in February 2025, according to the poll of 4,531 US adults nationwide.
The poll, which was conducted online, had a margin of error of 3 percentage points for people in rural areas and 2 points for Americans overall.
The discontent is notable for a voting bloc that has strongly supported Trump in his presidential campaigns, and could have implications for Trump’s Republican party in November’s midterm elections, where they will defend slim majorities in the US Congress.
Trump won rural voters by 40 points in the 2024 election, up from 31 points in the 2020 election and 25 points in 2016, according to an exit poll analysis by Pew Research Centre.
Trump’s overall approval rate of 35pc is also near the lowest of his political career, as most Americans fear a continued rise in gas prices fuelled by the Iran war, the latest Reuters/Ipsos poll showed.
Driving the decline in rural support is disapproval of Trump’s stewardship over the cost of living and the US economy, the polling data showed.
Just 31pc of rural respondents said they approve of Trump’s handling of those issues, while 61pc disapproved.
In February 2025, about 45pc of rural respondents approved of Trump’s handling of cost of living issues, and 43pc disapproved.
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