Lexus Bahrain, a division of Ebrahim K Kanoo (EKK), has launched the all-new Lexus RZ 500e, marking the marque’s first battery electric vehicle (BEV) in the kingdom and a significant step in its journey towards an electrified future.
Combining advanced vehicle technology, innovative engineering and the company’s signature craftsmanship, the SUV aims to deliver a refined luxury driving experience for a new generation of drivers.
Equipped with Lexus’ advanced DIRECT4 intelligent all-wheel-drive system, the vehicle delivers smooth, intuitive performance while maintaining the exceptional ride comfort, stability and control expected from a luxury SUV.
Designed as a ‘personal sanctuary’, the RZ 500e delivers a uniquely serene driving experience through near-silent electric performance, seamless acceleration and a meticulously crafted cabin environment.
Every detail has been engineered to reduce distractions and enhance comfort, creating a calm and confident driving experience supported by advanced Lexus technology.
Lexus marketing senior manager Ayman Shehadeh described the launch as a defining milestone for Lexus Bahrain. “Guided by the theme ‘Silence is True Luxury,’ the RZ 500e delivers a uniquely refined experience that combines electrified performance, exceptional craftsmanship and the serenity that today’s luxury customers increasingly value,” he said. “We are proud to introduce this exciting new chapter for the brand and look forward to welcoming customers to experience it firsthand.”
A chief engineer at Lexus International said the RZ 500e was developed to deliver the Lexus Driving Signature in an all-electric format through advanced electrification technologies, the DIRECT4 intelligent all-wheel-drive system and meticulous refinement, while remaining true to the marque’s commitment to craftsmanship.
Developed with Bahrain climate and customers in mind, the RZ 500e features enhanced air-conditioning performance, infrared-cut glass and ventilated seating to ensure exceptional comfort even during Bahrain’s hottest months.
Inside, the driver-focused Tazuna cockpit and premium interior design create an environment centred on human connection, wellbeing and intuitive control.
The vehicle comes with an eight-year or 160,000km battery warranty, giving customers long-term confidence and peace of mind as they transition to electrified driving.
The RZ 500e represents the first step in Lexus Bahrain’s long-term vision to expand electrified mobility solutions in the kingdom. As Lexus continues to grow its global portfolio of battery electric vehicles, customers in Bahrain can expect future innovations that further advance the brand’s commitment to sustainable mobility and exceptional customer experiences.
n The RZ 500e is now available for viewing and test drives at Lexus Bahrain showrooms in Sitra and Arad, where customers can experience firsthand how Lexus is redefining luxury for the electric age.
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