Jordan’s tourism income surged 24.9 per cent in July to $926.2 million, narrowing the year-to-date decline to 0.2pc, with total tourism income reaching $4.42 billion, according to official data.
The recovery, however, remained uneven across visitor markets, with tourism income from Arab nationalities increasing 12.8pc during the first seven months and income from Asian nationalities rising 3.9pc, the Jordan News Agency, or Petra, reported, citing preliminary data from the Central Bank of Jordan.
The figures come as tourism across the wider Middle East was hit by regional conflict. International tourist arrivals in the region fell 14pc in the first quarter of 2026, although Egypt bucked the trend with arrivals increasing 16pc, according to UN Tourism’s World Tourism Barometer published in June.
Petra added: “During the first seven months of the year, tourism income from Jordanians residing abroad fell by 8.9pc, while income from US nationals declined by 20.6pc, European nationalities by 24.7pc, and other nationalities by 39.7pc.”
The provisional data also showed that tourism spending by Jordanians and residents rose 0.3pc in July to $248.1m, while spending for the first seven months of the year declined 7.5pc to $1.154bn.
Jordan’s tourism sector has faced direct disruption from regional tensions. In March, the Jordanian Association of Travel and Tourism Offices and Companies described the situation as an ‘unprecedented’ crisis for the sector, amid widespread flight cancellations and weaker tourism demand.
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