The Trabzon Metropolitan Municipality in Türkiye has installed a wooden bench and an official signpost next to a rural rock where Egyptian football star Mohamed Salah posed for a photo.
Dubbed Salahtaşı (Salah's Rock), the site in Maçka has drawn crowds of visitors and tourists eager to replicate the forward's pose.
Local reactions have included humorous suggestions to rename the surrounding plateau, while nearby shop owners have expressed hopes that Salah will return for tea.
The viral trend follows Salah's impressive start with Süper Lig side Trabzonspor, where he scored a hat-trick in a recent 4-0 victory over Galatasaray, taking his league tally to seven goals.