The Laughing Cow cheese brand’s mascot has stopped laughing after more than a century of joy, with the company renaming the cheese “The Not Laughing Cow” as part of an interesting marketing stunt.
The cheese brand has featured the laughing cow on its packaging since 1921, but recently, the cow’s mood has shifted, and the words “We need to talk” now appear on the box.
Multiple videos showing the cow looking sad in different locations have been posted on the brand’s social media accounts.
However, the reason behind her lack of cheer has not yet been revealed, fuelling speculation.
“Whatever finally got to her must be worth talking about. We’ll let her explain when she’s ready,” said the brand’s Chief Marketing Officer, Jamee Pearlstein.
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