Bahrain Jewellery Centre (BJC) and contemporary brand APM Monaco have officially launched the new Automne Collection in the kingdom, writes Client Editor Olivia Middleton.
Special guests were invited to explore the fashion-forward line at an exclusive in-store activation at the 185-sqm flagship APM Monaco boutique on the First Floor of City Centre Bahrain.
Highlighting the unique aesthetic of the launch, APM Monaco Bahrain operations manager Ahmad Tabanja, said: “It’s inspired by the colours of autumn.”
The collection is punctuated with Bordeaux and greens, with a true chromatic touch that brings depth, while the grey APM Monaco alloy highlights the modernity and graphic character.”
Mr Tabanja also outlined the exclusivity of the pieces due to the brand’s rapid release cycle. “APM launch a new collection every two months, and every season we discontinued some of the items.
“So you can consider some pieces ‘limited edition’ because they will not be available anymore.”
Discussing customer reception, Mr Tabanja described the response as ‘fantastic’. “We’re both pleased and surprised by the reaction from both our Bahraini and Saudi customers, who enjoy a lot of the contemporary pieces,” he said.
He also shared the impact of global brand ambassador F1 race ace Charles Leclerc, adding: “He wears a lot of the previous autumn collection. It’s been amazing.
“It makes a huge difference for us. A lot of men come in the shop and they want to wear the same ring he’s wearing, for example.”
Mr Tabanja also confirmed the brand’s next major local milestone. “We are pleased to announce that we are participating in Jewellery Arabia and we’re looking forward to it,” he said.
n The complete APM Monaco Automne Collection is now officially available for purchase at the City Centre Bahrain boutique.
olivia@gdnmedia.bh
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