Amer brings more than 16 years of hospitality experience in
sales, marketing and commercial strategy, having held leadership roles with
major brands, including Jumeirah Group and Marriott International.
Before joining Al Jaddaf Rotana, he served as Director of
Sales & Marketing at Jumeirah Creekside Hotel, overseeing commercial
strategy, business development and market positioning. His previous experience
also includes multi-property operations and pre-opening strategies at Marriott
International.
In his new role, Amer will lead sales and marketing across
Al Jaddaf Rotana Suite Hotel, Arabian Park Dubai by Edge Rotana and Park
Apartments Dubai by Edge Rotana. His responsibilities include developing
integrated commercial strategies, strengthening business partnerships,
identifying market opportunities and driving revenue performance across the
three properties.
Commenting on the appointment, Stefan Schmid, Complex
General Manager, Al Jaddaf Rotana Complex, said: “We are delighted to welcome
Hekmat to the Al Jaddaf Rotana family. His diverse experience across leading
hospitality brands, combined with his understanding of Dubai's evolving market,
makes him a valuable addition to our leadership team. We believe in empowering
our people to bring fresh ideas and perspectives, and we look forward to the
contribution Hekmat will make as we continue to strengthen our teams and
deliver exceptional hospitality experiences.”
Amer said: “Joining Al Jaddaf Rotana is an exciting new chapter in my career. What particularly appeals to me is the opportunity to work across three distinct properties, each catering to different guest segments and offering its own unique experiences. My focus will be on understanding the strengths of each property, exploring new market opportunities, and working closely with the team to develop strategies that connect our offerings with the right audiences. I look forward to contributing to the continued success of the complex.” -TTN
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