Asha Enterprises and ITL World have inaugurated The Majlis – Experience Oman, a premium airport hospitality concept at Muscat International Airport designed to provide travellers with a personalised welcome and an introduction to Oman's rich cultural traditions.
Inspired by the traditional Omani majlis, the facility
reimagines the conventional airport meet-and-greet experience by combining
cultural hospitality with personalised travel assistance and destination
services.
The inauguration was officiated by AzzanAl Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, in the presence of representatives from Asha Enterprises, ITL World, Eram Holdings and key stakeholders from Oman's aviation, tourism, hospitality and business sectors.
Attendees included Rishi Khimji and Dharmesh Khimji of Asha
Enterprises, Abdul Razack, Group CEO of Eram Holdings, Rafeeq Mohammad, CEO of
ITL World, and Nitin Sapre, Group CEO of Asha Enterprises, alongside
representatives from Oman Airports, Oman Convention & Exhibition Centre,
Visit Oman, The Diplomatic Club and Al Mouj Muscat.
Located in the airport's Arrivals Hall, The Majlis offers guests a welcoming environment featuring traditional Omani hospitality, including coffee, dates, Omani halwa and refreshments.
The service extends
beyond the initial welcome, incorporating meet-and-greet assistance, premium
chauffeur-driven transfers, travel support and curated destination experiences,
including city tours, sightseeing excursions and personalised itineraries.
The concept caters to leisure travellers, families, business
visitors and corporate delegations, offering tailored services designed to
simplify arrivals and enhance the overall travel experience.
The Majlis is a joint venture between Europcar, part of Asha Enterprises, and ITL World, part of Eram Holdings.
The partnership combines
expertise in mobility, hospitality, travel management and tourism to deliver an
integrated service connecting airport assistance with premium transportation
and experiences across Oman.
The launch marks a milestone in the partners' collaboration
and supports efforts to enhance Oman's tourism and hospitality offering.
Through The Majlis – Experience Oman, the companies aim to create a memorable
first impression of the Sultanate, reflecting its traditions of generosity and
warmth while meeting the expectations of international travellers. -TradeArabia News Service
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