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Samsung Electronics yesterday unveiled a passport-sized foldable phone and raised prices of two updated foldable models, as it grapples with rising memory chip prices while bracing for a new threat from Apple in the niche but growing segment.
Samsung pioneered foldable smartphones but its dominance is set to be challenged by Apple which analysts expect this year to launch a foldable phone with a screen similar in size to an iPad mini.
“Strategically, this is one of Samsung’s most important foldable launches,” said Francisco Jeronimo, vice president at researcher IDC.
Samsung unveiled the three Galaxy Z foldable models powered by Alphabet’s Gemini artificial intelligence at an event in London.
It priced its passport-sized Galaxy Z Fold8, featuring a wider screen aimed at video-heavy users, at $1,899. It raised its premium Galaxy Z Fold8 Ultra and clamshell-style Flip8 by $100 from their predecessors to $2,099 and $1,199 respectively.
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