Cruise Master, a leading Middle East cruise agency, will participate in Arabian Travel Market 2026, running from September 14-17 at Dubai World Trade Centre. Celebrating its 19th year in the region, the company will host a dedicated Cruise Platform featuring seven international cruise lines: Princess Cruises, Cunard, NCL, Oceania Cruises, Regent Seven Seas Cruises, HX Expeditions and Swan Hellenic.
Covering contemporary, premium, luxury,
ultra-luxury and expedition cruising, the platform will bring representatives
together to meet regional trade partners and explore business opportunities.
Visitors can also access exclusive discount
coupons redeemable on cruise bookings made during or after the event.
Representatives from the participating cruise lines shared their thoughts ahead of ATM 2026:
Stephanie Smith - Sales Manager EMEA, Princess Cruises, said: "We are pleased that Princess Cruises will be represented at the ATM 2026 and to support the continued growth of the cruise sector in the Middle East. The region represents an exciting opportunity for Princess Cruises, and we value the strong partnerships that help us reach more guests across this dynamic market."
Bob Dixon - Sales Director EMEA, Cunard Line & P&O Cruises, said: "Growing the GCC as a cruise source market is an exciting prospect for Cunard. We are feeling our way forward with the idiosyncratic dynamics and buying behaviours in the market but are making steady progress, in close collaboration with Cruise Master, our partners and undisputed local experts in the Arabian cruise market. We hope in time to be able to establish Cunard as the brand of choice for newcomers to the cruising sector living in the GCC looking for an iconic cruise experience."
Rebecca Ransom - Business Development Manager MEA, NCL, said: "The UAE remains a strategic market for NCL. We anticipate recovery and historic baseline growth in the near future. The NCL product is ideal for the UAE given the relaxed, informal contemporary nature of our ships and the quality of our itineraries and on-board amenities. In addition, The Haven by Norwegian is the perfect environment for guests wanting to experience the best of luxury cruising whilst benefitting from all the benefits of a large ship in terms of activities, dining and entertainment. With 21 ships sailing across Europe, The Caribbean, Alaska and beyond, NCL offers the perfect cruise holiday for seasoned travellers and family groups - we look forward to meeting our trusted agent partners at ATM."
Roberto Cabello - Business Development Manager, South & East Europe and Middle East, Oceania Cruises & Regent Seven Seas Cruises, said: "Arabian Travel Market is an invaluable opportunity to connect with our partners and showcase the very best of luxury and ultra-luxury cruising. Through Oceania Cruises, renowned for The Finest Cuisine at Sea®, and Regent Seven Seas Cruises, the world's leading ultra luxury cruise line, we are proud to offer exceptional, immersive experiences that combine outstanding service, enriching destinations, and unparalleled value and we look forward to strengthening relationships and inspiring more travelers to discover our unique cruise experiences."
Matt Irwin - Trade Partnerships Manager
EMEA, HX Expeditions, said: "We are thrilled to be part of ATM 2026. It is
a fantastic opportunity to elevate awareness of HX Expeditions, showcase the
transformative power of expedition travel, and connect with partners who share
our ambition to inspire more people to explore the world differently and change
the way they see it."
Mutaz Mokhtar - Head of MENA Region, Swan Hellenic, said: "ATM Dubai 2026 provided an excellent platform to strengthen our presence in the Middle East, a key market that continues to embrace Swan Hellenic's distinctive blend of luxury boutique cruising and immersive exploration. We look forward to welcoming even more guests from the region aboard our ships in the years ahead." -TradeArabia News Service
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