MANAMA: Bahrain Islamic Bank (BisB) has won the gold award for ‘Product Launch’ and ‘Internal Communications Campaign’ at the 2020 MarCom Awards, which honour excellence in marketing and communication while recognising the creativity and hard work of industry professionals.
The product launch award was in recognition of the bank’s end-to-end mobile account opening through face ID authentication feature, which was launched for retail customers through the self-service kiosks installed across branches and financial malls.
The best internal communications campaign award was for BisB’s “proven innovative corporate culture and progressive environment, which fosters constructive conversations and discussions which were instilled in order to engage with employees in a work culture that inspires creativity and knowledge-sharing”.
“Receiving the international and prestigious MarCom Awards is a testament to the creativity of our internal communication efforts, which have played a major role in the success of BisB and contributed greatly to the overall morale and level of productivity,” said BisB chief executive Hassan Jarrar.
“We remain committed to launching cutting-edge digital innovations throughout the year to simplify our customers’ money matters, turning traditional banking of days past into a seamless experience.”
The MarCom Awards were launched in 2004 by the Association of Marketing and Communication Professionals (AMCP).
&uuid=(email))