MANAMA: Ahli United Bank (AUB) has announced the inauguration of its latest branch in Adliya.
A milestone in the bank’s continued drive for transformation, this newest addition to the AUB branch network stands out for introducing the first-of-its-kind Digital Zone.
The inauguration ceremony was held in the presence of a group of Ahli United Bank’s senior management, staff members, and media representatives.
The digital-first branch marks a key milestone in AUB’s transformation efforts, featuring a dedicated Digital Zone where customers will be served through Interactive Teller Machines (ITMs) self-service machines, and other features and services.
This will enable customers to perform all manner of banking transactions 24 hours a day, seven days a week.
On this occasion, AUB has also announced the launch of its digital mascot “Ameen” who’s going to communicate the bank’s products and services through its official channels.
“Tonight’s ceremony marks another episode of AUB’s journey of transformation. The Adliya branch introduces an all-new experience that blends the best of the digital and the physical realms, and serves as proof that AUB doesn’t rest on its laurels. Our clients have come to expect a lot from our digital channels, and we are bringing that experience closer to them in Adliya, essentially rendering automated and interactive services the backbone of our branch experience,” stated Mr Nader Moosa, head of retail distribution – retail banking Bahrain.
In addition to the first-of-its-kind Digital Zone, the new Adliya branch also offers a unique premium lounge where customers can receive private and prestigious services by dedicated relationship managers.
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