Mazad, Bahrain’s leading digital auction and marketplace platform and a Mumtalakat portfolio company specialising in live and online auctions in Bahrain, has announced the integration of eKey 2.0 into its platform, becoming the first online auction platform in the kingdom to adopt Bahrain’s national digital identity authentication solution.
The milestone reflects Mazad’s ongoing commitment to enhancing user experience, advancing digital innovation, and delivering a secure and trusted marketplace for its customers.
The eKey 2.0 service is delivered through Beyon Connect, part of the Beyon Group, and in partnership with the Information and eGovernment Authority (iGA). The integration with the eKey 2.0 system provides Mazad users with a simpler and more secure way to access the platform, helping create a smoother and more trusted digital experience.
The integration of eKey 2.0 lets Mazad users register and log in to the app using their national digital identity credentials, with biometric and facial recognition replacing separate usernames and passwords. New and existing users can create an account and complete identity verification in a single secure step, making onboarding faster and more convenient by simplifying the registration process, accelerating identity verification, while strengthening trust across the platform.
Commenting on the announcement, Mazad chief executive officer Nezar Habib said: “At Mazad, we are continuously looking for ways to improve the experience we provide to users while maintaining the highest standards of trust and security. Integrating our platform with eKey 2.0 marks an important milestone in that journey by providing users with a fast, seamless, and highly secure login experience through the kingdom’s national digital identity infrastructure, making it easier, faster, and more secure for customers to access our platform and verify their identity. This achievement reflects our ongoing commitment to innovation and our vision of delivering a fully integrated digital experience to meet the evolving expectations of our users.”
iGA deputy chief executive of operations and governance Dr Khaled Al Motawa said: “Mazad’s integration with the eKey 2.0 ecosystem marks a continuation of the authority’s efforts to expand the adoption of Bahrain’s national digital identity authentication system and enhance the integration of digital services across various sectors. In collaboration with its partners, the authority remains committed to supporting the adoption of innovative digital solutions that deliver secure and trusted digital services while enhancing the user experience, thereby advancing the kingdom’s digital transformation journey.”
Beyon Digital Growth CEO Shaikh Mohamed bin Khalifa Al Khalifa said: “We are delighted to welcome Mazad as the first online auction platform to join the eKey 2.0 ecosystem. This partnership extends the reach of Bahrain’s national digital identity solution into the e-commerce and marketplace sector, demonstrating the confidence businesses place in eKey as a foundation for secure and frictionless customer engagement. Together, we are advancing a trusted digital future that benefits consumers and businesses alike, in line with the kingdom’s Economic Vision 2030.”
&uuid=(email))