NEOPAY, a UAE-based digital payments enabler, has launched Unified Payments Interface (UPI) acceptance for online bookings at At the Top, Burj Khalifa, in partnership with NPCI International Payments Limited (NIPL) and Emaar Entertainment.
The initiative makes
At the Top the first UAE attraction to introduce UPI for e-commerce
transactions, allowing Indian visitors to purchase tickets and experiences
through the official website using a secure and familiar payment method widely
used across India.
The launch expands
NEOPAY’s partnership with NIPL, which began with QR-based UPI merchant payments
in the UAE in 2022.
The latest development
extends the service to online transactions, enabling visitors to complete
bookings before arriving in the country.
As one of Dubai’s most
popular attractions, At the Top, Burj Khalifa welcomes millions of visitors
each year, including a significant number from India.
The new payment option
aims to create a smoother digital journey for travellers while strengthening
financial connectivity between India and the UAE.
NEOPAY said the
integration reflects growing demand for seamless cross-border payment solutions
and supports merchants in serving one of the UAE’s largest and most digitally
connected visitor markets.
Vibhor Mundhada, CEO of NEOPAY, said: "At
NEOPAY, our focus is on simplifying commerce and creating seamless payment
experiences for merchants and consumers alike. The launch of UPI acceptance for
online bookings at ‘At the Top, Burj Khalifa’ represents a landmark moment in
that journey. By bringing one of India's most trusted payment platforms to one
of the world's most iconic destinations, we are making it easier for millions
of Indian visitors to engage with the UAE's tourism and attractions sector. As
the first company in the GCC to introduce UPI acceptance for e-commerce
transactions, we are proud to continue driving innovation in cross-border
payments while helping merchants unlock new growth opportunities.
Ritesh Shukla, MD & CEO of NPCI
International, said: "Indian travellers are increasingly seeking payment
experiences that are simple, familiar and seamless when they travel abroad. By
enabling UPI acceptance for online bookings at At the Top, Burj Khalifa, we are
making it easier for them to use a payment method they know and trust while
planning their visit, even before they arrive in the UAE. Through our
partnership with NEOPAY and Emaar Entertainment, we are expanding UPI acceptance
in the UAE and bringing greater convenience to Indian travellers visiting one
of the world's most iconic destinations."
Official Spokesperson at Emaar Entertainment, said: "At the Top, Burj Khalifa is a global icon that welcomes visitors from across the world, with India representing one of our most important international markets. By introducing UPI as a payment option for online bookings, we are making the customer journey simpler, more intuitive and more convenient for Indian guests from the moment they begin planning their visit. This collaboration reflects Emaar Entertainment's commitment to delivering world-class experiences powered by innovation and customer-centric digital solutions." -TradeArabia News Service
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