UAE-based Danube Group said its fashion and lifestyle division is set to open four new outlets of leading Turkish shirt brand Tudors in the UAE by the year end.
Danube Fashions, the franchise owner of Tudors shirts, hosted an event to mark the Turkish brand's success in the emirates. It currently operates six stores in the emirates.
The company is also the franchise owner of Spanish young fashion footwear brand Xti.
The event was attended by Mustafa Levent Bilgen,Turkish Ambassdor to UAE; Erdinc Erbay, the commercial attache for Turkish Embassy in Abu Dhabi; Serdar Fuat Kumbaracı, the commercial attache for Turkish Embassy in Dubai and other senior company officials at the Tudors’ store at Dalma Mall, Abu Dhabi and City Centre, Al Shindagha, Dubai.
Adel Sajan, the director of Danube Group, said: "We have always championed affordability without compromising on quality, and once again with Tudors we plan to do exactly that and redefine the men’s clothing segment."
"The brand equity and good synergy that we share with Tudors were the most important factors which led to this grand alliance. It has been a satisfying journey for everyone so far, in terms of a loyal customer base and operational capabilities," he added.
Yasar Ayaydin, the owner of Tudors, said: "It is named after the well-known dynasty that ruled the Kingdom of England and its realms through a long time. The idea was to start a legacy and here we are, two years since inception and already present in 10 countries."
Tudors, he stated, offers shirts, knitwear- pullovers, cardigans, sweaters, vest besides accessories such as ties, belts, cufflinks, wallets, bow ties, scarf, socks, suspenders and T- shirts for formal, casual and sporty look.
"We plan to add 30 more countries as store location within next 2 years through franchising. It has been a great association with Danube and we look forward to enrich this partnership with customer loyalty and trust within the region," he added.-TradeArabia News Service
Danube Fashion unveils big plan for Tudors
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