GameStop CEO Ryan Cohen is considering withdrawing the videogame retailer’s $56 billion bid for eBay and may instead pursue a partnership or joint venture with the e-commerce company, Bloomberg News reported yesterday, citing people familiar with the matter.
Cohen is considering a proposal that would allow eBay to leverage GameStop’s roughly 1,600 US retail locations, potentially helping both companies expand market share in higher-margin categories such as trading cards and collectibles, the report said.
As part of any partnership, GameStop would seek seats on eBay’s board, Bloomberg reported.
GameStop shares were up 1.6 per cent in early trading, while those of eBay fell 2.2pc.
The latest shift comes after eBay rejected GameStop’s unsolicited takeover proposal in May, saying the offer was ‘neither credible nor attractive’.
The original bid was met with skepticism from investors and analysts, given that the much smaller GameStop was attempting to acquire a company worth nearly six times its own market value. Analysts also questioned the financing plan, which relied heavily on debt commitments and stock issuance.
While both companies have sought to expand in categories such as trading cards and collectibles, their business models are markedly different. eBay operates an online marketplace that earns fees by connecting buyers and sellers, while GameStop is a brick-and-mortar retailer that purchases inventory and resells it through its store network.