Nissan Motor Co Ltd has announced its comprehensive initiative to reshape its Japan business to further strengthen the company’s future growth and global competitiveness.
YK Almoayyed and Sons, the sole distributor of Nissan vehicles in Bahrain, highlighted the move, which will fortify the marque’s presence in all its international markets, including the kingdom.
Guided by its long-term vision, Mobility Intelligence for Everyday Life, Nissan is expanding its product offering, broadening its presence across key market segments, such as in Bahrain, and attracting new and younger customers.
Recent momentum with Roox, Leaf, Kicks and the all-new Elgrand, the company says, helps to demonstrate positive customer response. Building on this, Skyline, Patrol and a new global B-segment car will further strengthen the lineup across light vehicles, electrified offerings, SUVs, minivans, sports cars and flagship nameplates.
Nissan will also advance its Nissan Family Development Strategy, using common technologies, architectures and product families to accelerate development and support a sustained product cadence.
Welcoming a manufacturing transformation designed to enhance cost competitiveness, quality and production efficiency, Nissan will focus on three priorities: aligning manufacturing around vehicle families and site expertise, building long-term manufacturing resilience and maximising plant utilisation.
By strengthening the competitiveness of vehicles made in Japan for both domestic and global markets, Nissan will support broader market coverage, expand exports and reinforce supply chain resilience – creating a more sustainable manufacturing base capable of supporting Nissan’s ambition of producing approximately one million vehicles annually in Japan.
“Japan is central to Nissan’s future growth and global competitiveness,” said chief monozukuri officer Teiji Hirata, a position associated with the continuous pursuit of perfection in making a product. “By focusing each facility on its strengths and organising production around vehicle families, we will build a more efficient manufacturing base that supports domestic growth and increased exports,” he added.
Achieving the one-million-vehicle ambition requires a more competitive and focused production footprint, enabled by plant rationalisation and production transfers.
“Japan must become a source of competitiveness and growth for Nissan. By combining this product expansion with decisive industrial transformation, we can sell more vehicles in Japan, expand exports and build a business that can compete and grow for the long term,” chief of strategy acceleration Manabu Sakane said.
As Nissan’s home market, Japan will serve as a proving ground for advanced technologies, including next-generation ProPILOT and mobility services. Nissan Tochigi Plant will serve as Nissan’s High Tech Hub for sports cars, electrified vehicles and minivans.
Plant 1 continues as the dedicated sports car hub, manufacturing Fairlady Z and Skyline.
Plant 2 will focus on electrified vehicles and minivans, producing Leaf and Ariya alongside the minivan lineup, with Serena transferring from Nissan Motor Kyushu and Elgrand from Nissan Shatai Kyushu over the midterm.
Nissan Motor Kyushu will serve as Nissan’s Global Model Hub for B- and C-segment vehicles.
Plant 1 will focus on global B-segment vehicles, including Note, Note Aura and Kicks following their transfer from the Oppama (plant), plus a new global B-segment vehicle. Plant 2 will produce Rogue and X-Trail.
Nissan Shatai Kyushu will further enhance its specialisation in body-on-frame and light commercial vehicles, producing globally-recognised models including Patrol, Armada, QX80 and Caravan.
During the transfer of production programmes, Nissan will leverage shared expertise across its plants through the Nissan Production Way to support smooth execution while maintaining high standards of quality and productivity.
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